This season fashion had a new location London Fashion Week had tried and tested out the previous location at Brewers Street, Soho and was finally back at the Strand. Not, without stumbling on the feet of a storm of protesters ready to scream and shout into the faces of anyone wearing leather and fur. Fashion Scout is usually the spot to pick up on the latest fashion scent of talented designers who are tipped as the next ones to watch, whilst creating opportunities to move on to other platforms. This season at Fashion Scout we revisited a few designers whilst introducing ourselves to new names.
One new name we came across in the ONES TO WATCH category at Fashion Scout – Nigerian brand Orange Culture presented PRETTY A/W 17, with Orange Culture in our list of favourites, take note ladies we certainly see you buying into the aesthetic of Orange Culture, after all the brand did start out in womenswear.
Creative Director Adebayo Oke-Lawal, chose to infer his A/W 17 collection on the religion of romance and a story “coming of age” the androgynous menswear line is described as “a sense of romance that can only be given to one’s self by one’s self”.
The mix of romance involves the fabrications and shapes, telling the story of a young Nigerian boy who encompasses the carelessness of love, angst of failure heterogeneous with the delicateness of hurt. The title PRETTY shows the androgynous appeal, the collection rekindles the rebirths – the moment after, the sense of journeying and the idea of being broken to then blossom to be beautiful.
Styling of Orange Culture involved layering, super sized Tropics prints in oranges and rich earthy tones, with one piece worn like a kimono warp over, models walked with decorated faces in paints identical to those in the collection. Delicate twists involved ruffles at the waists of trousers, high neck knitwear with traditional African accessories worn around the neck and low back loafers.
Words that sold the emotions of the youth MAYBE, STAY TRUE, and HURT stamp their chests and backs, colours of bright days imagine zesty bright yellows, spearmint green velvet and deep purples suits. High neck Victorian shirts with bell sleeves tied in fabric, other details included key rings on shirt zippers with shoes and bags matching the face art.
Words: Natalie Wo
Photographer: The Vivid Photo.com